AI, Content & Search: 5 Macro Market Trends for Micro Marketing

We work in probably the most dynamic and fast-paced marketing discipline in the world. When we take time to step back and look at some of the macro market trends set to shape digital in 2018 and beyond, it is striking just how frequently these themes converge with the core trends in search and content communities. The digital marketing industry is in the midst of a shift towards a truly customer-centric model, all driven by increased adoption of artificial intelligence (AI) to deliver better, more personalized experiences. Search is at the vanguard of these developments, from visual search to digital assistants to AI-driven content marketing campaigns. There are some narrative threads that cut across these trends, all of which can benefit those search marketers who move early to take advantage.