Teach yourself about machine learning and artificial intelligence - Marketing Land

Though you'll hear near universal praise for data-driven decision-making, many companies haven't yet been able to put such a strategy into practice. Well, one barrier, acknowledged by 75 percent of marketers surveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and analytics, particularly in the areas of artificial intelligence (AI) and machine learning. This situation leads both to hiring challenges and to great opportunities for those who possess or can develop the necessary skill set. If your company or agency doesn't already have training programs in place, you'd do well to take matters into your own hands, as there are myriad online offerings that allow you to school yourself on the latest technologies. And they're not all oriented toward programmers, meaning they can help marketers understand the best use cases and necessary building blocks for employing machine learning and AI to best advantage.