Where is Artificial Intelligence for the Web and Marketing Heading?

Artificial intelligence has already started to take a major place in digital marketing, through what is known as programmatic marketing (the delivery of marketing content, based on what is known about a web site visitor, making real-time decisions). In online chat, chat bots are making decisions about responses, based on a customer's questions. Combined with the context of where a visitor has come from, where they have visited the site, where they are now, previous visits and other known information, AI can give intelligent responses in a contextual way, rather than simple across-the-board responses. AI for digital marketing, content delivery, web merchandising and sales will not only refine and evolve in 2018, but will reach a much wider audience of retail and other business customers, wanting to maximize their sales. Deborah is President and Chief Marketing / Information Officer at The Certificate in Online Business, and Director of Strategy & Innovation at The Institute for Business Advancement.