IBM working on AI tools to fight bias in online ads - TechCentral.ie

Seeking to address discrimination concerns, IBM is working on new artificial intelligence (AI) tools that would make sure online advertising algorithms don't unfairly exclude women and minorities. Researchers and civil rights groups have found some online audiences, including black people and women, can be excluded from seeing employment listings, housing ads, and other ads due to automated advertising strategies. Following complaints by federal regulators and activists, Google and Facebook, the world's largest sellers of online ads, have enacted changes to reverse this trend. Now, IBM is launching a new AI project to combat this problem, according to Reuters. IBM says a team of 14 employees will research "fairness" in online ads over the rest of 2021.