Amazon reportedly acquires artificial intelligence startup

Amazon (AMZN - Get Report) may be looking to up its artificial intelligence game, according to a new report from Bloomberg, which claims that the e-commerce giant quietly bought a startup called Orbeus. Orbeus developed technology that uses artificial intelligence to identify content in photos, and Bloomberg's source claims that Amazon acquired the startup in the fall of 2015. While neither company confirmed the report, Bloomberg noted that the Orbeus domain name is now owned by Amazon Hostmaster. And Orbeus' website currently says, "ReKognition API is no longer taking new customers ... But we're up to new/exciting things." It's unclear what Amazon's exact plans for Orbeus' technology are, but there are several ways it could be helpful.