5 Marketing Approaches Using Artificial Intelligence - Disruption Hub

In many ways, Artificial Intelligence and marketing seem to go hand in hand. The multi layered technology is an incredibly useful tool for helping brands to engage with customers, as by analysing data, brands can glean a far deeper understanding of what consumers want. According to research from Demandbase, 80 per cent of marketers believe that AI will revolutionise their industry by 2020. However, only 10 per cent are actually using it today. Although marketers have recognised the importance of embracing AI in campaigns and content, few have put this into practise. So, how will AI disrupt marketing?