How Artificial Intelligence Will Help You Beat the Competition

Customer service is rapidly becoming an essential focus for brands; Gartner research estimates that 89% of businesses will compete on customer experience rather than products or services. Furthermore, three in five Americans are willing to try a new company for a better customer relations experience. Your businesses' biggest assets, then, may very well be your customer relations and community management teams. One way to ensure your brand is competitive in its handling of customer service is its availability to consumers. Businesses typically hear from only 4% of dissatisfied customers--the rest remain silent, which means you're often without an opportunity to set things right and ensure they're happy before they switch to another business.