Enriching Customer Service Using Sentiment Analysis - DataScienceCentral.com

As this century progresses, businesses are discovering that the most incredible way to gain the best customer service is to know them deeply. With AI advancing at an exponential rate, it's become possible for companies to use artificial intelligence (AI) to gain valuable insight into their customers. In particular, advances in artificial intelligence are leading to increased efficiency in customer service throughout different industry vertices. Machine learning and AI-based interactive voice response systems have created a new paradigm for what customers and customer service agents can expect from these technologies. When applied correctly, artificial intelligence will enhance the customer experience in various ways, from identifying their interests through sentiment analysis to gathering data about their preferences. AI is the production and display of intelligence by computers and machines instead of humans.