Lessons Retail Marketers Can Learn from HBO's "Westworld"

Artificial Intelligence (AI) is going mainstream, captivating TV viewers, moviegoers and bookworms alike. One example of AI in pop culture is HBO's "Westworld." In the show, a futuristic amusement park allows visitors to live out their fantasies through AI-enhanced technology that personalizes each experience. For retail marketers, this idea should sound familiar – not because of the robot cowboys, but because the best retailers are taking a similar approach to customer engagement. Imagine a world where every interaction is tailored specifically to each unique customer, such as receiving a list of product recommendations through a simple retina scan. That's not as far off as it may seem.