Inside Wimbledon's AI-powered plans to engross tennis fans

Wimbledon is a unique event in the British sporting calendar. While fans of soccer, rugby, and cricket follow their teams throughout the year, the country's tennis obsession only emerges for a two-week tournament in London. In many cases, spectators don't even know most of the players' names. Their main attraction to the championship is a summer's day indulging in the traditions of a national institution. Wimbledon's organizers want to turn these casual fans into lifelong devotees.