Informatica Invests in AI and Machine Learning Startup GreenBay Technologies

Informatica, the enterprise cloud data management leader, today announced it is investing in GreenBay Technologies, a data management startup focused on AI and machine learning, to develop AI innovations that strengthen the impact of Informatica's AI-powered CLAIRE engine across its Intelligent Data Platform . GreenBay Technologies has ties to the University of Wisconsin (UW) at Madison and the Wisconsin Alumni Research Foundation (WARF), one of the oldest and most successful technology transfer offices in the nation focused on advancing transformative discoveries to the marketplace. GreenBay Technologies develops products that use machine learning and big data technologies to automate complex data management tasks such as entity and schema matching. The company was co-founded by Dr. AnHai Doan, UW's Vilas Distinguished Achievement Professor, who oversees multiple data management research projects at the university's department of computer science. Doan and the staff of Ph.D. students will collaborate with Informatica's R&D team to enhance Informatica's CLAIRE engine and power industry-leading data management solutions.