Artists criticize Apple's lack of transparency around Apple Intelligence data

Later this year, millions of Apple devices will begin running Apple Intelligence, Cupertino's take on generative AI that, among other things, lets people create images from text prompts. But some members of the creative community are unhappy about what they say is the company's lack of transparency around the raw information powering the AI model that makes this possible. "I wish Apple would have explained to the public in a more transparent way how they collected their training data," Jon Lam, a video games artist and a creators' rights activist based in Vancouver, told Engadget. "I think their announcement could not have come at a worse time." Creatives have historically been some of the most loyal customers of Apple, a company whose founder famously positioned it at the "intersection of technology and liberal arts."