Amazon wants to use AI to recommend you clothing -- again

StyleSnap is Amazon's latest attempt to use machine learning to peddle fashion. How it works: Announced at Amazon's AI and robotics conference re:MARS 2019, the tool lets you upload photos and screenshots of clothes and accessories you like. It then uses machine-learning algorithms to match them to similar items on Amazon. Accredited "influencers" for Amazon are encouraged to get their followers on social media to use StyleSnap to take a screenshot of outfits they've modeled. The influencer will then earn commission on any subsequent sales. The big picture: It's the company's latest crack at one of the few areas it has yet to dominate in retail.