Amazon: The Real King Of Smart Home Appliances

Amazon (NASDAQ:AMZN) had the perfect answer to the potential threat posed by Alphabet's (GOOG, GOOGL) upcoming Google Home intelligent home assistant. Amazon's prompt answer was to just sell a 20-off Alexa-powered Amazon Tap Bluetooth speaker/smart home assistant. In fact, Apple's (NASDAQ:AAPL) alleged upcoming Siri Speaker will also likely get a beat-down from Amazon Echo's cheaper variations. Deep discounting is Amazon's deadly weapon against any threat to its popular brands of smart devices. All the cheapo Fire tablets, Fire TV console/stick products, and Alexa-powered speakers it sells are mere customer recruitment avenues for Amazon's online marketplace.