From Eyes to Ears: The New Age of 'Voice'

We just released our new report, From Eyes to Ears: Getting Your Brand Heard in the New Age of'Voice,' which explores how organizations are preparing for a brand landscape dominated by voice. When it comes to transacting with the world, we're rapidly shifting from using our eyes to read text and our fingers to swipe, to using our voice and ears to talk and listen. Soon, voice interfaces will expand beyond smart speakers and be embedded in chatbots, applications, products and services. Whether digital or brick-and-mortar, businesses will have to pivot to voice to be heard by today's and tomorrow's customers. Perhaps the author and entrepreneur Gary Vaynerchuk summarizes the shift best: "Voice platforms are the equivalent of yet-to-be-discovered Malibu beachfront property, much like Twitter in 2006, Instagram in 2010 and Snapchat in 2012.