Emirates brings a chatbot to banner ads - Digiday

Emirates airline is using artificial intelligence for a chatbot that lies within display ads for its Emirates Vacations unit. The ads allow people to ask travel and trip questions and receive answers immediately within the ad unit. But the company believes AI can be impactful for another application: breaking down additional friction points when it comes to search. The chatbot will recommend destinations and vacation packages based on the context of users' questions, the content on the site it appears on and Emirates Vacations' inventory. For instance, if Emirates Vacations doesn't have a hotel in Toronto, the chatbot won't suggest a hotel in Toronto.