Neura Moments uses AI and IoT data to personalize app experiences

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Neura, a personalization platform for app developers, today announced the launch of Moments, which aims to synthesize a smartphone user's situation within a specific context, place, and time. "It delivers personalization that is based on the real world," Neuro CEO Amit Hammer told VentureBeat in a phone interview. "It discovers the preferences and needs of people so it can serve them better." Here's how it works: Neura taps a well of data from devices like smartwatches, door locks, body weight scales, appliances, home security systems, and more, partnering with internet of things (IoT) manufacturers like Philips. Its "hybrid" AI engine ingests the data and learns users' sleep schedules and daily routines, which it uses to populate cloud-hosted profiles that Neura calls True Personas.

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