How Marketers Can Leverage Deep Learning Technology

Natural language understanding: Smart assistants and conversational interactive voice response systems leverage deep learning to comprehend natural human speech that enables users to make requests. For example, instead of a customer calling a traditional call center, they could ask their smart speaker to initiate a product return. From there, the voice assistant can open the company's voice app and guide the customer through the return process. Deep learning and natural language understanding software recognizes that requests such as, "I'd like to make a return" and "Can I send my purchase back?" mean the same thing, so consumers don't have to remember certain phrases or words to initiate a task.