Google is pushing its AI-powered search on India and Japan next

Google has been working to marry its new-found focus on generative AI with its existing expertise in search since mid-May, as part of Search Lab's Google Search Generative Experience (SGE) project. On Wednesday, the company announced that the SGE program is expanding beyond America's digital borders and into both the Japanese and Indian marketplaces. SGE is Google's answer to Microsoft's Bing AI and is designed to provide summarized and curated answers to input prompts rather than a list of webpages. Google's system differs from Microsoft's in that it incorporates its AI directly into the existing search bar rather than run it as a separate chatbot assistant. The company began expanding access to the SGE program in late May for US users and, this week, rolled out Search Labs to users in India and Japan.