Google under fire after it forces Nest users to migrate their accounts and share data

Google is facing an onset of privacy concerns after it announced it plans to dissolve the Nest brand in favor of a new, all-purpose smart home division, called Google Nest. As part of the decision, existing users of Nest smart thermostats, security cameras and other products will be forced to migrate their information over to a Google account. The announcement, made at Google's I/O developer conference last week, has caught the eye of some users and experts who say it gives them little control over the future of their Nest data and, as a result, their privacy. When Google acquired Nest in 2014 for $3.2 billion, Nest pledged to keep the data it collects on its users separate from Googles other services. 'When you work with Nest and use Nest products, that data does not go into the greater Google or any of its other business units,' Tony Fadell, former CEO of Nest, told BBC in 2015.