Why Machine Learning Is Key to the Search Marketing of Tomorrow

Advertising has changed a lot over the years. There was a time when machine learning, automation, and software-based marketing tech stacks weren't a "thing." There are hundreds of channels across physical and print media and online at present, including social, mobile, and video. Even TV has diversified into hundreds of cable channels on your remote control. And yet, digital ad revenue has gone on to surpass that of TV.