Why product information is king in fashion retail? Catchoom AI solutions

Online retail usually focuses marketing efforts on improving category pages. Optimizing these eCommerce pages, full of products of a certain category, might help attract large amounts of traffic. However, some marketers applying this on-page SEO technique overlook the importance of including all relevant information at a product page level. This is surprising if we take into account that 34% of retailers consider the pre-purchase stage to be the most important part of a customer shopping experience, which happens in the product page. This is where you find out more about the product and its details.