Why you need to pay more attention to combatting AI bias

As artificial intelligence (AI) continues its march into enterprises, many IT pros are beginning to express concern about potential AI bias in the systems they use. A new report from DataRobot finds that nearly half (42%) of AI professionals in the US and UK are "very" to "extremely" concerned about AI bias. The report, conducted last June of more than 350 US- and UK-based CIOs, CTOs, VPs, and IT managers involved in AI and machine learning (ML) purchasing decisions, also found that "compromised brand reputation" and "loss of customer trust" are the most concerning repercussions of AI bias. This prompted 93% of respondents to say they plan to invest more in AI bias prevention initiatives in the next 12 months. SEE: The ethical challenges of AI: A leader's guide (free PDF) (TechRepublic) Despite the fact that many organizations see AI as a game changer, many organizations are still using untrustworthy AI systems, said Ted Kwartler, vice president of trusted AI, at DataRobot.