Market Basket Analysis for Coffee Shop with Apriori - Analytics Vidhya

This article was published as a part of the Data Science Blogathon. A supermarket store named Big Mart opened a coffee shop inside the premises, and after the launch, it started seeing great transactions, and it was decided to have similar coffee shops at all the stores across the region for Big Mart. Big Mart has been using association rules for its main retail stores, and under the marketing plan for these coffee shops, they want to create similar association rules and do combo offers for these shops. Transaction data for the coffee shop relating to 9000 purchases were collected. The task is to find out the top association rules for the product team to create combo offers and use the insights to make the coffee shop even more profitable at all these stores.