Machine Learning Marketing – Expert Consensus of 51 Executives and Startups -

When it comes to business applications of machine learning, marketing is always near the top of the list. Modern digital marketing offers a huge volume of quantifiable data for teams to work with, and marketing can be said to take precedent over other areas like customer service and business intelligence because of it's direct tie to driving revenue. Machine learning marketing applications are still relatively novel for most small and medium-sized business, but this may change drastically over the next five years. In this expert consensus, we reached out to over 50 executives running companies at the intersection of AI and marketing. Our goal was to determine the applications of machine learning and AI that are driving strong business value now, as well as the applications that would make the biggest different in the next five years.