A New Item for Your Holiday List: AI-Generated Fine Art

Playform AI launched the limited-time exhibition this week with work from four artists, who include established names in the fine art word, new media specialists and a pseudonymous Instagram creator. The pieces range in price from about $60 to $1,500 and include wall prints, jigsaw puzzles, framed video screens and masks. The shop also features an augmented reality tool that allows prospective buyers to project artworks into their home before purchase. The startup is one of a handful of companies to venture into the AI art exhibition space as new advances in machine learning research have spawned a small but growing community of creatives, artists and technologists attempting to harness the power of AI in art. The key piece of a technology involved is a form of neural network called a generative adversarial network (GAN), which brands have already experimented with using for everything from deepfaked commercials to product design.