Google Unveils a New Smartphone Line Called Pixel

Google launched an aggressive challenge to Apple and Samsung on Tuesday, introducing its own new line of smartphones called Pixel, which are designed to showcase a digital helper the company calls "Google Assistant." The new phones represent a big new push by Google to sell its own consumer devices, instead of largely just supplying software for other manufacturers. At a starting price of 649, the new phones are aimed at the same markets as Apple's iPhone and Samsung's Galaxy flagship phones. Google executives touted features such as a powerful camera and long-lasting battery during a product event Tuesday, where they said the phones will be sold in two screen sizes -- 5 inches and 5.5 inches -- and three colors: black, silver and blue. But they're clearly hoping that the new Pixel phones will be distinguished by their use of Google's software.