Precision-targeted marketing through big data enabled machine learning OpenGovAsia

In today's era of information-based competition, banking executives are increasingly looking towards big data to maintain their competitive edge. In the retail banking area, there has been weak recovery following the 2008 financial crisis. General market growth has been modest, while the low interest-rate environment and new online market entrants have further compressed margins. It was always important to retain and expand existing customer relationships. But now it is critical.