The Importance of Building a Branded Voice Banking Solution

Do you want Siri or Alexa to be the voice of your organization, or do you prefer a solution that is differentiated in tone, context and capabilities? Tara Kelly, from SPLICE Software sat down with The Financial Brand to discuss the future of AI-driven voice solutions. According to recent studies, by 2020, 50% of all searches will be voice searches. As consumers increasingly rely on voice artificial intelligence (voice AI) to answer questions and make life easier, it will be important for banks and credit unions to be part of this transformation. Amazon's Alexa, Google Assistant, Apple's Siri, and Microsoft's Cortana are becoming an increasing part of how consumers manage their lives, and the competition is becoming more intense as forward-thinking banking organizations start to introduce voice-first solutions.