Inside The World Of AI At IBM Watson Advertising

How significant an impact can we reasonably expect AI to make on digital marketing? Rosy predictions have a knack for either showing up late, floundering or somehow failing to fulfill their promise. At IBM Watson Advertising, CMO Randi Stipes looks at AI as a practical toolset that has been in place for a decade rather than the vague promise of a rosier future. I recently asked Randi to give us an AI update. Paul Talbot: What's happening with AI at IBM that's different from how it's being deployed elsewhere?