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With little fanfare, smart speaker company Sonos has just announced it plans to go public. Sonos plans to raise $100 million in its IPO, but noted that amount was "estimated as a placeholder." Along with the announcement, the company released the requisite S-1 form through the SEC, and that contains a host of other info about the state of the company. In it, the company starts by making it clear why it thinks it can be a long-term success: "The proliferation of streaming services and the rapid adoption of voice assistants are significantly changing audio consumption habits and how consumers interact with the internet. As the leading home sound system for consumers, content partners and developers, Sonos is poised to capitalize on the large market opportunity created by these dynamics."