Marketers and Magic Numbers - The Basics of Machine Learning - Synerise

The article was published in Marketer 3(22) 2016 and it is available here: www.sklep.marketerplus.pl If you still believe that your daily activities are the result of your own choices, you are mistaken. Few of us understand that our purchasing decisions, and increasingly our life decisions, are heavily influenced by advanced algorithms. Algorithms divide potential customers into groups on the basis of their behavior, interests or decisions that they make. They don't just analyze data, they predict the path customers will take in the future and, for example, cleverly controlling product margins.