SMART goals for SEO - Search Engine Land

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals. SMART goals set out a series of criteria that can be used for setting marketing objectives. This is all wrapped up in the clever mnemonic acronym -- Specific, Measurable, Achievable, Realistic and Timelined -- which makes SMART goals so easy to remember. Specific objectives are crucial to success in any marketing campaign.