Five trends observed at South by Southwest 2016

Now that the 2016 edition of the interactive festival is a thing of the past, here are the main ideas and trends that will shape both technology and the media in the coming years. On the one hand, we are told that things evolve fast and that the future is already upon us; on the other hand, there are claims that this digital revolution is just barely beginning and that there is a lot more to come. What's counts most may not be so much being able to differentiate sociology and foresight but instead to confront one's own ideas and take in the ideas of others. Multiplatform is one of the major trends that made a very prominent mark on this year's festival. It's a question of designing one's content to suit each broadcasting platform instead of adapting one's preformatted content to the platforms in question.