From ROI To RAI (Revenue From Artificial Intelligence)

As disruptive technologies such as artificial intelligence (AI) fundamentally alter the way we live and do business, C-suite attitudes toward IT spending and utilization are shifting. Once considered a cost of doing business, technology is now viewed as a business driver that's critical to an organization's ability to perform core functions, even in industries far removed from Silicon Valley. However, many executives still struggle to determine the ROI to justify investments in AI and machine learning, even as AI becomes increasingly crucial to 21st century business decision-making. Except for the IT industry itself, C-suites have historically viewed IT expenses as a cost of entry to do business in the digital age, not revenue-generating investments. Then came new technologies such as mobile, cloud computing and the internet of things (IoT).