IKEA is thinking about embedding its furniture with artificial intelligence

Get ready for a bizarre future where your couch speaks to you anytime you land your ass on it – courtesy of none other than your favorite ready-to-assemble furniture retailer, IKEA. The company's Denmark-bound innovation lab Space10 is currently surveying people about what they'd like to see in a hypothetical virtual assistant, which means the Swedish manufacturer could be contemplating embedding its furniture with AI tech in the future. We've teamed up with Product Hunt to offer you the chance to win an all expense paid trip to TNW Conference 2017! Titled Do You Speak Human?, the survey seeks to establish what customers would like to see in a potential virtual assistant for smart furniture. For the most part, the questions circle around things like what preference you have for the assistant's gender (with male, female and gender-neutral as options) and whether you'd like your AI-powered helper to be more humanlike or robotic.