Retail Decision-Making is Now Easy with IBM Watson Commerce Insights

In a recent report, the National Retail Federation projected online sales in 2017 will grow three times faster than in-store sales. The report suggests 51% of Americans prefer to shop online rather than in stores--a figure that jumps to 67% for millennials and 56% for Gen Xers. With Amazon accounting for 43% of online sales in the US, only store sales will be disrupted more in the coming months. Additionally, eCommerce sales are also expected to reach $4 trillion by 2020 – making it 14.6% of total retail spending that year. So what does this mean for retailers?