Becoming a Conversion Explorer: AI and the Impact on Conversion Rate Optimization

Current approaches to website conversion testing are severely limited relying on incremental steps within a narrow range. What kind of hill climber are you? Many of us don't think of ourselves as hill climbers when we think of our daily jobs. We are marketers, product managers or digital experience professionals who are endlessly pursuing better performance (peaks) from our campaigns and work. At Sentient, we talk about the concept of the hill climbing metaphor frequently for how conversion experts and professionals do their work. When you are running experiments or trying to optimize your site or a campaign, you are looking to seek gains (higher conversion rates, increase AOV, increased sales, etc.) to drive growth.