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Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before. The advertiser provides the website that they want to drive traffic to, and Google then analyzes the pages and creates an ad campaign based on the perceived content on those pages. In thinking about the ways in which the use of negative keywords will impact RankBrain's machine learning, the potential feedback from millions of advertisers with millions of pages of content should vastly improve the AI's ability to provide more precise ad targeting. Changes to Google's search results pages ... read more What metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts.