The Role Of AI In UX Design: Computers Will Be Designers' Apprentices

A humanlike chat assistant like J.A.R.V.I.S from "Iron Man" might still be some way off, but artificial intelligence is going mainstream and the digital realm is where the impact of AI will be felt first. We are already seeing digital marketing use machine learning for granular targeting. IBM's Watson is a pertinent example. Companies like ReFUEL4 are using AI for predictive analytics to help designers figure out the best design for a campaign. Instead, it is going to be a collaborative effort.