Data-Driven Cultures Start at the Top

The change is being driven by numerous factors, but two are more important than all of the rest. The first is an explosion in the amount of valuable digital data generated by workers and consumers as we go about our daily lives. The second is advances in technology, such as machine learning, artificial intelligence, and cloud-computing platforms that allow us to interpret and leverage these vast amounts of data. Yet companies that excel with analytics have more than access to great data and technology. These companies recognize that success with analytics also requires an analytical mindset among its executives and an analytical culture in the business.