Personalized Recommendations are Disrupting Retail - Find out Why.

Recommendation systems allow executives and manager to recommend products their customers will like, and in the process take the guesswork out of marketing efforts - but they're still underused, and often under perform. We explain their use cases, how they work, why they might fail, and how to solve these issues. In a world dominated by mail, social media, youtube ads, chat applications and other communication technologies, marketing executives and managers have never had more ways of reaching out to customers. Yet this explosion in communication channels is a mixed blessing: while customers can be reached more easily, marketing teams also need to tailor their message much more than a decade ago: gone are the days of "one message to every customer". Non-tailored messages are often considered like junk or spam, and have become largely ineffective at driving sales.