The best Amazon Prime Day deals 2018

Forget Black Friday - one of the year's biggest shopping days is just hours away from kicking off, giving you the chance to rack up dozens of deals without even needing to take a single step away from your computer or phone. Amazon Prime Day - a 36-hour online sale open only to Amazon Prime users - kicks off in the US at 3 pm ET, offering a wide variety of savings and bargains that could save you hundreds of dollars on everything from a fancy new TV to your favorite mascara. But with so many deals on offer, how do you know that you're really getting the most out of your money? According to Sara Skirboll, RetailMeNot's shopping and trends expert, it's all about knowing what you want before the sales start, and being aware of what categories are most likely to offer the best bargains. 'Be ready when the festivities begin and check back often,' she told DailyMail.com.