AI in eCommerce - IPIX Technologies

NLP is leveraged to improve search results by filtering and contextualizing them, making the results more relevant for shoppers. This can also be done by focusing on visual elements in a search. Thanks to machine learning, AI software tags, arranges and searches visually for content by categorizing image and/or video features. This technology also allows shoppers to not just find products that match, but those that complement them too. So to purchase an item, a customer need not search and browse endlessly, simply upload an image. It often happens that sales teams fail to follow up with marketing leads, allowing qualified potential customers to get lost in the system.