Adverity Launches Augmented Analytics

Adverity, a leading force in M, launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance. Providing an insight-led approach to marketing, Augmented Analytics enables marketers to stay agile in the new, rapidly accelerating marketing landscape, and empowers brands and agencies to realize the full value of their data. It optimizes performance by uncovering the deep insights that conventional analytics approaches can miss and significantly decreases the time to discover them. This allows marketers to identify patterns and detect anomalies as they happen so opportunities are not missed, and hidden issues are revealed before becoming a problem.