How AI Is Paving the Way to Greater Humanity in Marketing

Turns out, machines can bring more humanity to the conversations and interactions our brands are having every day. Leaders who are integrating AI's objective curiosity and performance speed with human creativity and problem-solving are finding new sources of insights and value that benefit their teams, their businesses, and most of all, their customers. An inescapable reality is that today's customers expect--not just want, but now demand--new heights of personalization. This is as true in b-to-b marketing as it is in b-to-c. And our news feeds remind us every day that the pressure is on marketers to deliver.