Digital Marketing and Machine Learning Smart Insights

The launch of Google's new machine learning tool, RankBrain which contributes to search engine results, left many people wondering what impact machine learning would have in the realm of Search Engine Optimization (SEO). With the tech industry going crazy for all things Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots, it's important to know what the technology is, where it's going, and what impact it will have on digital marketing as a whole. This article will explain these concepts as well as share some tips on how to adapt to machine learning. Explains how businesses can harness AI with a focus on marketing automation and email marketing. Machine learning is, in fact, not new to the tech world.