The enormous impact of AI and machine learning on e-commerce

Australians love online shopping and continuously look for a great purchase experience each time they check out. As with any mature market, customers are spoiled for choice, and competition is fierce. After all, the competitor is just a click away. In a volatile retail environment, the value of a satisfied, loyal customer cannot be underestimated. Customer experience (CX) is now the new arena where customers are won or lost.