BMW's New Art Cars Were Designed Using Artificial Intelligence

BMW debuted the'The Ultimate AI Masterpiece,' which is a unique exploration of art and technology that uses artificial intelligence (AI) to generate entirely new works. 'The Ultimate AI Masterpiece' virtual art installation was created in partnership with creative technologist Nathan Shipley of Goodby, Silverstein & Partners, and Gary Yeh, Art Collector & Founder of ArtDrunk. The duo leveraged Nvidia's open source'StyleGAN' artificial intelligence software to cross-reference over 50,000 images of artwork spanning 900 years of art history and a curated set of 50 works from renowned and emerging contemporary artists BMW has worked with over the past 50 years. Using these inputs as a basis for understanding art, the artificial intelligence then generates entirely new works of art, merging what it learned from classical art and the styles noted from the contemporary artists. These new works have been projection-mapped onto a virtual rendition of BMW's range-topping 8 Series Gran Coupe.