How to use Artificial intelligence in PR for incredible results?

Many facets of society, economics, and even everyday life have been significantly transformed by technological advancements in recent years, rendering them unrecognisable from only a decade ago. This is especially true in the communications profession, where Public Relations is one of the fields that has seen major business disruption-related developments in recent years. Artificial intelligence (AI), is a new technology, which is already making headlines in the tech and mainstream media, despite the fact that it is still in its early phases. AI has a lot of promise for B2B companies, but it's not without its detractors. Let's start with what is PR and the use of Artificial intelligence in PR.